Built by a clinic owner who was tired of leaking revenue
Core Dent OS began as an internal system built by its founder, Dr. Sana Abdalla, inside Smile Design Clinic — a working dental practice with the same unbooked plans, quiet recall lists and empty slots as every clinic in the region. Today it is a Dubai-based company serving clinics across the GCC.
We tried the usual answers: more front-desk reminders, a marketing agency, another spreadsheet. The leak didn't care. What worked was treating the clinic like a company — one operating system that watches the numbers, chases the follow-ups and never gets busy, tired or embarrassed to send the third message.
That system became Core Dent OS. It is not an EMR and it will never try to be one — your clinical records stay in your PMS. Core Dent OS is the business layer on top: revenue, recall, reputation and the discipline to run all three every single day.
No sales calls, ever
Public prices, written answers, async delivery. We sell the way modern owners want to buy.
Built in the GCC
WhatsApp-first, bilingual, tuned to how patients here actually communicate.
Respect for your time
Everything ships in writing. Read it at 11pm between patients — no meetings required.
The founding pilot
Smile Design Clinic — where every module runs in production before any other clinic sees it.
Your dormant revenue is waiting. Go get it.
Start with your free Practice Health Score — see the leak before you spend a dirham fixing it.